3 Ways High-quality Photographs Can Improve Your Real Estate Marketing

The real estate business can be a competitive one, and having the right tools in your arsenal can help you to get an edge over your competitors. Real estate photography can have a powerful impact on prospective home buyers and is crucial when the first impression is a deciding factor. The look of a property can be a deal-breaker in an instant and deter further interest in a property. Real estate photography should grab attention and tell a compelling story, but not just any quality photograph will do. A real estate photographer can produce high-quality photographs that can impact marketing and as a result real estate sale price. Check out these three ways that high-quality photography can enhance your real estate marketing.


1. High-Quality Real Estate Photography Sell Homes Faster


When home buying, both the exterior and interior needs to be appealing, and high-quality photographs online or in print can give that impression. This can allow realtors to sell homes faster because buyers can see what they will get with visuals that highlight important features of the home. According to a study by Redfin, homes are displayed using high-quality real estate photography, sold quicker than homes that were marketed with amateur photos, with homes priced in the $400,000 range selling three weeks faster than average. The sharpness, angle and even the higher pixelation of high-quality real estate photographs can make a sale. However, a real estate photographer knows that a high-quality photo is also about what is presented and how it’s presented in the photo. It’s about the techniques used, such as art direction, room staging, ideal composition, and editing. High-quality real estate photos require high-level photography skills.


2. Boost Sale Price with High-Quality Real Estate Photography


High-quality real estate photography can also command higher sale prices. Lowering the price of a home shouldn’t be the first action to get it to sell. Sometimes all it takes is a set of top-quality photos to attract a home buyer who is willing to pay the desired price. The 2013 Redfin study also found that homes listed that featured professional photography and were between $200,000 and $1 million sold for $3,400 to $11,200 more when compared to their list prices. Needless to say, high-quality photography can do wonders for sales, and it’s a worthwhile investment because of the returns. Simply put, presentation matters and the first impression is a lasting one for home buyers.


3. High-quality Real Estate Photography Can Provide a Competitive Edge


A real estate agent cannot underestimate the power of photography simply because it’s a tool to connect prospective home buyers with the home of their dreams. That ability means big business. Real estate websites that feature high-quality photographs of their listings will get far more attention than one that is lax in that area. The best visual appeal that you can create for buyers, the better the opportunity for sales. Buyers are drawn to listing agents that showcase high-quality professional photos because it shows commitment and even some degree of trust because of the effort that went into the presentation. All these things give you a competitive advantage over competing agencies that lack the high-quality real estate photography that you provide.


There is no denying that high-quality photographs are an impactful tool in real estate marketing. Real estate photography is a useful marketing tool that helps listings sell three times faster, boosts sales price noticeably and provides a competitive edge in a crowded market. Whether the property is a nice home or a luxury apartment, employing the services of a real estate photographer is a smart investment, one that could elevate your real estate marketing campaign.

Add Comment